birthFUND

birthFUND is a nonprofit aimed at combatting the U.S. maternal health crisis via midwifery-led care. As Social Media Lead I shaped the brand’s social media guidelines and identity alongside birthFUND Founder Elaine Welteroth, managed the organization's editorial calendar, and spearhead a social media campaign for birthFUND's inaugural, star-studded fundraising event.

Highlights:
• Grew birthFUND’s Instagram audience by 43.1%, gaining 5,824 new followers
• Established a 53.20% engagement rate
• Achieved an average reach of 48,328 per post
• Generated an average of 909 interactions per post
• Drove 2,122 website clicks through Instagram
• Earned 48,221 profile views during the campaign period
• Developed a social media roll-out plan to establish and grow audiences on Twitter, TikTok, Instagram and Spotify
• Concepted and edited short-form video content
• Collaborated with third-party production agencies and impact partners to provide editorial guidance for creative assets